Last week was another anniversary for me. It has been exactly one year since I said “no” to my last potential copywriting and design client. I know I say this all the time but the moment I stopped doing all of the stuff I didn’t want to do was the moment I started making money.

Let me say that again. Highlight this in your brain, yo.

The moment I stopped doing all the stuff I didn’t want to do was the moment I started making money

So much of this industry is about service (which is totally true) but in reality you also have to know that we are being the MOST of service when we are doing the work that makes us the MOST happy.

Knowing this has TOTALLY changed my business and is the reason why I have a brand that goes through a lot of evolution.

Your happiness is an important measurement of your business success. If you are not happy, something needs to change.


Here is a mini-guide to help you stop doing that thing you don’t want to do anymore

1. Just stop

This is what I did. I put the line in the sand and said that’s it, yo. No more. I am not telling the universe that this is something I want to do anymore. I took the services off my site. I crafted a friendly no for people that asked me

and it was SCARY fo sho but here is the key thing:

I was MORE afraid of the idea of spending my life doing something I didn’t want to do.

This is something you gotta ask yourself. What is scarier? More of what you are doing now or the unknown?

Sometimes we just have wait till the idea of doing the same thing overwhelms us. That is the right moment.

Action step: Take that service off your page, stop mentioning it from this moment on

This takes a lot of trust because we have to know in our gut that while the world wants us to do something WE are really the ones that know best.

For a long time I was caught up in doing the things people wanted me to do and I was afraid to claim branding as the thing I really do. In fact, it wasn’t till this year that I really owned the title as a brander and not a copywriter or a designer.

My advice? Just stop and trust that the universe has your back and also know that you will survive. 

I promise.

2. Start building your reputation as someone who wants to do the things you DO want to do

Decide who you want to be and just BE that person.

Once I decided that I wanted to do branding, I created a course that would help me do that in the way that works best for me. Offering a branding class is a really good way to tell people you are a branding expert, right?

And now, 10 months later I am known as a branding expert. No one gave me that title. I created it for myself.

Action Step: So, who do you want to be and what is a BOLD way for you to show the world that is who you want to be?

3. Save up

Give yourself a deadline, figure out how much money you need and give yourself at least a month to TRY and live your life without doing this thing. What opens up in your life? What changes? The key is to STICK TO IT. This only works for a specific type of personality. I am a HORRIBLE planner so I couldn’t do this but if you have a family and have a lot of commitments, this might be the right route for you.

It’s always nice to know that you have a way out and that you have a cushion, just in case.


Action Step: Pick your “done” month and figure out how much extra money you need to save to get out. At what point do you need to stop taking clients?


Remember you are worthy of doing the things you TRULY want to do. There will always be someone who is ready for you and what YOU do. You don’t have to turn down the volume or fit yourself in a box to have a successful business.

I once read a story about a guy who takes photos of candy. That’s his job. To photograph candy. It’s something that needs to be done and he is the one that does it!

Imagine the conversation he had with himself. I just REALLY want to take photos of candy. This is what I REALLY love.

You can do that too!

Would love to hear your thoughts. What do you want to stop doing? What is holding you back? What are you afraid of? Let’s chat about it!

Author: admin

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3 thoughts on “How To Shift Focus In Your Business (Without Going Broke)

  1. I love this post, Shenee! This is exactly what I did and how things started to change for the better for me. I basically looked at my calendar one day and all that felt to me like a Hell No! was crossed out instantly! I was only left with Hell Yeses! and guess what? I started getting amazing clients, a flood of them all in that week! The Universe totally supports you when you choose to live your joy!
    I love it!

    Posted on December 5, 2012 at 5:31 pm
  2. LOVE that you talk about the financial part here. I feel like a lot of folks talking to developing entrepreneurs are like “it’ll work out! Let’s not talk about how I ate only tuna for 3 months” budgeting is key. Every time I do that, I’m surprised by how little I actually make from my services that stress me out, but I am making SO important.

    Happiness is key. If you’re not happy, or actively in the process of chasing happy, you might as well have that cubicle job, right?

    Posted on December 6, 2012 at 5:30 pm
  3. Thanks for this great “mini-guide”…I’m right in the middle of hitting reset on life and getting more clear about my brand. This is the perfect time for me to read this post. Thanks for sharing it via e-mail. I don’t know if I would have found it otherwise. 🙂

    Posted on December 6, 2012 at 7:41 pm