In HBA, I teach my lovely ladies a technique for finding the heart and soul of their businesses. It is deciptevely simple and totally business changing. In fact. discovering this little fact ended up changing my business for the better. All the awesome changes around here?  Because I found my Bat Signal. Well, I want to give you the tools to find your own awesome Bat Signal. I am also gonna give you an exclusive look at how HBA works from the inside.

Read More »

 

 

HBA is a labor of love and I get a lot of questions about developing the class. Since I am now working on HBA 2.0 (!!) I thought it would be great to give you a little inside look of HBA.  A lot of people think that creating a digital course takes a really long time.  I wrote, designed and launched HBA in about 4 weeks.

Read More »

 

 

 

I moved to Austin this past March. I don’t have a car here so I get around exclusively via the bus system. When I first got here I was obsessed with looking up directions on google maps. I had to know where I was going before I did anything. Why? Because I didn’t want to get lost and google knew the way. Google was my key to the city.

Read More »

 

 

 

1. Make sure your newsletter is something special

2. Make your opt-in INTERACTIVE. No passive kits, e-books or one time grabs without prompting action.  People end up forgetting about you. Remember the purpose of your list.

3. Be clear with your subject lines and speak to real concerns that your people have. Avoid being way too general.

 

I am putting on a little newsletter workshop over at the facebook page this week.

Read More »

Why is there so much out there about growing your list and nothing about loving it?

If someone has already said “yes” to you, what is the next step?

Let me pause for a second to give you my opinion on lists.

I have always believed that having an engaged list is ALWAYS better than having a huge list. Think of all the lists you are on for people you will probably never buy from.

Read More »

 

I think most of us have lost sight of what social media for business is really about. It’s about connecting with people. It doesn’t take all day to connect with people. Just go on twitter or facebook with an ACTUAL plan, instead of just turning it on and just waiting for a retweet or post to come by that you really like.

 

Someone you want to work with?

Read More »

I talk a lot about change and evolution on the blog because I am convinced it is the 1 thing that keeps all businesses from getting where they need to go. People don’t make enough changes.

But how do you know when something needs to change? What are the signs?

I am the queen of evolution. The high-priestess of slash and burn, baby. Over the last year and a half, I have had 3 different websites (and this one will be getting a face-lift soon) and countless services and I have developed an internal system of KNOWING when it is time to change.

Read More »

Maybe it is this CRAZY heartbreaking week but I felt the need to stop and talk (rant) about the bullshit of sorry.

I woke up to a newsletter from a friend about a new experience she was creating. I was excited for her but I noticed something at the top of the email. She  actually apologized for writing the email before she even started the message.  She was sorry for sending another email this week.

Read More »