I’ve been a designer, a copywriter, a video script writer AND  a photographer over the years and I’m going to let you in on a little secret that you MUST KNOW if you hope to do anything:

We can’t give you clarity. We can’t find your story for you. We can’t represent “you” without some very important information.

You CAN’T outsource the work of knowing what the HELL you are doing.

So if someone tells you they can, well, they are lying. Well, not lying. Flubbin’ on the truth.

Here is the truth.

You need to be 100% crystal clear on:

Who you want to work with

What YOU want to be known for

The story you want to tell

What you do

BEFORE you ask someone to create anything for YOU.

Ask any copywriter and they will tell you that working with people who know they need great copy but have no idea what they want to say is SUPER frustrating.

Marketers, designers and copywriter have one goal. Translation.

The goal is translate your awesome for the people who need to hear it the most.

The goal is not to define. The goal isn’t to build. And it is unfair to ask someone else to do that for you.

When you don’t know what you want, we are forced to make decisions for you. We bring attention to the things we think are best and we highlight the parts of the story we resonate with most.

And this is fine and good but ultimately, you won’t be happy with it.

If you have ever had a website designed or copy written that you weren’t happy with, you know what I mean.

Somehow, they didn’t “get you.”

The website didn’t feel like it belonged to you at all.

You end up wasting 2,000+ dollars on stuff you don’t plan on using. You might end up having a site you don’t even like and you don’t know why.

They asked all the right questions. You thought you had the answers.

And that is why KNOWING your business is so important.

When we truly understand our businesses and KNOW our value, there is an ease to everything.

( Tweet this!)

You know EXACTLY what to tell your designer or your copywriter. You have a vision for what you want to put out into the world.

You are DA boss. And that’s the goal.

It is tempting to pass the hard part of your business off to someone else to figure out for you but ultimately, it ends up hurting your business. You can’t let someone else design your brand for you. You gotta do it.

 Don’t delegate your business discovery. Take ownership of your awesome.

Questions to ask yourself before you hire someone new:

-If someone else had to talk about my business, what would they say? Would it be clear?

-Do I know who I want to work with? Not who I “think” I should be working with or who I am working with right now but don’t really like?

-What do I want to be known for? Am I clear about what I want to put online?

-What do I do? Is it clear?

If you don’t know how to answer all these questions, invest in figuring it out – GREATEST BUSINESS ADVENTURE – or just DIY it until you feel clear enough to get it. Keep writing and keep working.

TRUST ME. This will save you a LOT of cash money.

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Author: admin

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2 thoughts on “Don’t Hire Anyone Before You Know These Things

  1. Hey there. Thanks for this post. I have to admit I was a little reluctant to click on the link on the email, because I know this is something I need to work on. I *kinda* know what I want to do and I *kinda* know who I want to do it for, but I haven’t really sat down and swore to it. I’m scared I’ll commit to the wrong thing. I’m the kind of person who needs to know everything will work out fine before I take a single step. (I know, not gonna happen.)
    I was at a seminar this weekend and I heard about The Business Model Canvas — http://www.businessmodelgeneration.com/canvas. It looks like a cool way to get clarity. I’m going to look into it more this summer after B-School is over.

    Posted on May 30, 2012 at 3:36 pm
    1.  @amyrhoda  Yeah, indeed!  We can’t ever really know what is going to be the  BEST THING  but it is important to invest in really figuring out what you are doing so it is easier to make decisions.  It ends up paying BIG in the end. Thanks for stopping by!

      Posted on May 30, 2012 at 6:20 pm